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What You Need to Know about CPC Adwords

What You Need to Know about CPC Adwordsgoogle adwords

Explaining CPC Adwords

Adwords is Google's main money-making tool. Essentially it allows businesses and enterprising individuals to place advertisements on the search pages based on pay-per-click (PPC) and/or cost-per-click (CPC) schemes. It is a highly powerful yet flexible program in the sense that you would be targeting people who expressed an interest in your business (e.g. by searching keywords related to your business), and you would have complete control on the distribution of your advertisement (i.e. you would decide on the appearance of your advertisement in local, national and international context). Additionally, advertisers are free to choose whatever ad format that suits their requirements, be it text (one single title line followed by two content text lines), image, or video ads and there is a monitoring mechanism which allows advertisers to track progress over time. Invariably, the advertisement would show up at www.google.com as well as Google's partner networks (optional) such as Netscape, Ask.com and AOL search.

How CPC Adwords Works

An Adwords control panel allows advertisers to choose relevant keywords (keywords are the search items that user enters on Google search which will in turn pops up your advertisement), domain names, topics and other preferences such as geographic distribution and demographic specification. When a user search, all advertisements with relevant keywords to the query will be returned to the user under the section 'Sponsored Links'. It will either clear right above the organic results or on the right-hand side. A click on your advertisement will subsequently bring the interested user to your website.

Placement Targeted Advertisements

A very useful feature of this scheme is site-targeted marketing. For example, you may want your advertisement to appear on related sites. So when such results are returned, your ad will come up alongside website content that may be of interest to the users who did the search. You can either target specific domain names or let Google's technology figure out where to place your ad. Granted, the googles engine is pretty much a black box to outsiders but Google did make an attempt to explain on its website that through indexing, they do understand what the millions of sites out there are all about, and they will do a perfect match based on keywords and text you supplied to them, so your advertisement will be jumped out to interested query-users.

With Adwords site-targeted marketing, Google makes it possible for an advertiser to fill the entire ad block, versus the conventional split of 2 to 4 ads within an ad block, thus making it more visible to the interested users. You can choose to bid for cost per thousand impressions (CPM) or cost per click (CPC) advertising. In other words, run the ads on the Google's advertising network -- your budget doesn't matter, you'll only be charged when interested users pick your ads.

CPC Adwords Account Management

CPC Adwords has been great for small businesses and huge corporations alike. It allows small businesses on shoestring marketing budget to kick start promotions and lets international market departments to fast track their global advertisements. To take full advantage of it, it is best that you track your account performance regularly. After you have registered your advertisements with Google, it will provide you with Adwords statistics and a set of free tools to monitor the account. Make up your mind on what should be a realistic objective for your advertising activities and always put aside some time to measure your progress, to ensure that your goal is achieved.


Article by Brian Brown

 
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