| Use your Business Card for a lasting impression |
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How to Use Your Business card... Making Lasting Impressions In the world of business, there are few methods as tried-and-true as using the business card. From networking to keeping in touch with clients, the business card has been around for years, and will likely be around for many decades to come. Make no mistake, even if the idea of handing out your business cards seems hokey, this little tool can be one of the best pieces of self-promotion that a business person can have. You can send someone your email address a million times, but when the computer powers down, that information is gone. You can even be a contact in a client's cell phone, but if that SIM card goes out - POOF, there goes your contact information. The business card, however, is tangible; it can stay in a Rolodex for years or in a drawer for just the right moment. Finding new ways for how to use your business card are a must for conducting repeat business. Be Overly Generous When Handing Cards Out Many people get gun-shy about handing out too many business cards. They are fearful that they might seem egotistical by giving their card out to everyone and anyone. Remember that you want to reach the critical mass; you never know when a casual acquaintance may run into someone that mentions needing your service. If that acquaintance has your business card that may very well lead to a sale for you. If you are looking for the best ways of how to use your business card, nothing beats good old fashioned volume. Don't shy away from giving your card to family, friends, your doctor, and your dentist, virtually anyone that you come in contact with. Each of these people has their own private network of contacts. You never know when one of them will run into someone that could be a huge potential sale for your company. Even though cards can get expensive, you need to stay generous in handing them out. Package Cards With Mailers If you are collecting customer demographics (and you are collecting this important information right?), then you need to send some hard copy information to these people. This can be as simple as a hardcopy of the newsletter that they are already receiving electronically, it doesn't matter. By sending a mailer you are staying in touch, and if you need an effective way on how to use your business card, this presents a prime-time opportunity. Include your business card with the mailer. Even if they throw the newsletter away, they will likely keep your card. If they talk to someone that needs your product or service, they can easily pass this card along, and there you have an instant business referral. If you haven't already, start getting customer addresses, start sending out hard copy mailers, and always include your business card in these mailers. Keep Your Card In Circulation Keep these two tips in mind when you are considering how to use your business card. Getting a physical card into the hands of customers can be one of the best decisions you make. Computers power down, and cell phones short out, but little paper business cards can stay around for years to come. You never know when one of these little cards will lead to some big business opportunities. Article by Brian Brown |
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