| Things to look out in CPC Adwords Campaign |
|
Things to look out in CPC Adwords Campaign You are obviously excited about the first sales attributed to your CPC Adwords advertising. However, it is important that you continue to build on the success to make sure of continuous income streams. Thankfully, there are a number of Adwords statistics that we can be dependent on to monitor and enhance our campaign. Granted, not all businesses are created equal so the level of success may vary. However, there are a few indicators that we can use to gauge if our ads are running successfully: Clickthrough Rate (CTR): To have a quick idea on how well your campaign is being received, check your CTR -- that measures the likelihood of people clicking on your advertisement after seeing it. As a rough gauge, a CTR on Google that reads 1% or less suggests that your intended audience is not properly targeted. Look up this number on "Campaigns" tab to reflect on how your CPC Adwords ads and keywords are doing. Keyword Status: "Eligible" state is the desired outcome as it means that a CPC keyword is capable of triggering ads. Google's allows you to find out individual keyword performance on the self-service portal. Just click the "Keywords" tab and look out for the "Status" bar. Average Position: From the "Campaigns" tab, find the "Avg. Pos" bar in your account. This will tell you, which result page your ad pops up during the search. Each search result page displays up to 11 advertisements so when your Adwords ad is positioned number 11 or more, chances are good that your ad is not appearing on the first page of search results. Your objective is to push your ad to the first page of search results to make sure that it is immediately visible to the interested users. First Page Bids: When your Adwords ad does not pop up on the first page regularly, you will notice a 'first page bid' on the "Keywords" tab. A first page bid defines the cost-per-click (CPC) you have to decide in order to push your ad to the first page of search results. A high number suggests that your advertisements may not have been tuned appropriately to your intended audience. Quality Score: Individual keyword is assigned a quality score which can be read when clicking on the "Status" icon on the "Keywords" tab. Google puts a lot of emphasis on relevance and appropriately designed ads will be rewarded with a high position on the search page and correspondingly lower cost. So paying attention to your Adwords ads definitely makes sense. At the end of the day, we all want our CPC Adwords campaign to bring in results. As a sure way of achieving the most optimum results, we should make a habit to access our Google accounts regularly and making necessary fine-tune or drastic changes to the CPC Adwords campaign if required. Article by Brian Brown
|
| < Prev | Next > |
|---|
| Social Media Links | ||||
|---|---|---|---|---|
|
|
|