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Brand development
Almost every business has a trading name, from the smallest start up to the largest corporation. Only a small number of those businesses have what could be classed as a ‘brand’ or a ‘brand name’.

A brand is a name, symbol and system of doing business that is commonly known to identify a business or its products and separate them from their competitors.

Branding can include: Logo or symbol, Specific design features, Systemized way of doing business

For example:
The Mc Donalds brand name is known throughout the world, most people will recognise the name and logo even if they have never been there. Not only is the business name a brand, but the logo (The big golden arches) is also a very strong piece of branding. Most people know this business from this symbol alone.
What can effective branding do for my Business?

Recognition and Loyalty: The main benefit is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers

Perceived Image of Size:
A strong brand will project an image of a large and established business to your potential customers.
Perceived Image of Quality: A strong brand projects an image of quality and value in your business

Perceived Image of Reliability and Experience:
Strong branding creates an image of an established business and will generally be seen as more reliable and trustworthy than an unbranded business.

Better Business Now can help you in developing and implementing Branding into your business to make you stand out from your competitors
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